Ikaroa Rāwhiti Candidate Social Media effectiveness: Part 2

A summary and overview of the usage and popularity of the Ikaroa Rāwhiti candidates social media and online presence.

14 days ago I produced statistics about the usage of Social Media of our Iakaroa Rāwhiti Candidates, who I note are welcome to comment but none have chosen to, either out of not seeing this well publicised post which appeared in a Google Alert the next day or for other reasons.

It is noted that at least one candidate read these statistics and re-produced them 31 minutes after the original post was posted, though somewhat inflated numbers.

 

Overall effectiveness of social media by the candidates

The overall usage of social media by the candidates is very poor and ignores other successful politicians such as Barack Obama and successful product marketing by using social media.

Only two of the four candidates are using social media to a reasonable level to get the widest possible interaction and publicity. It is noted that the two candidates who are using social media the most are also the two younger of the candidates, so this would be expected if they were to be relevant to their younger constituents.

The slow uptake to use technology is reflective amongst Maori leaders/politicians, of whom the majority do not appear to have social media accounts or web sites. It could be argued that this is a cultural practice as Maori are a face to face culture, but it does neglect the younger generations who do not know life without the Internet and the high statistical usage of social media such as Facebook by New Zealanders.

 

None of the candidates have a personal web site, but instead all but one candidate have a page on their party web site. The pages are not used as the main stage to access all of the candidate promotion and information materials and the obvious web addresses using the candidates’ names in .maori.nz or .com are not being used.

 

All four candidates are still not using their LinkedIn to advertise their professional history and skills that could in turn gain extra votes from voters who want a certain skill set in the seat.

 

Fortnightly Comparison of Candidates online usage (sorted z-a  by surname in contradiction to last postings sort)

 

Meka Whaitiri (Labour)

Facebook: https://www.facebook.com/meka.whaitiri (Personal Account)

Facebook: https://www.facebook.com/MekaIkaroaRawhiti (Page) 655 Likes. An increase of 283

Twitter: https://twitter.com/mekawhaitiri 106 Tweets, 1751 following, 844 followers. Comparison:  72 new tweets, Following 92 new accounts, 231 new followers.

Youtube: No presence

Website: http://www.labour.org.nz/ikaroarawhiti

 

Online summary

A good increase of Facebook friends is positive and shows that the candidate is gaining support but is also reflective of the fact the page was created days after the candidate was announced as the candidate.

 

Not all new Twitter followers are being followed back which is questionable. Perhaps they are fake accounts or accounts that are parodies.

 

There is still no YouTube presence despite videos and interviews of the candidate scattered all around YouTube which could be used for promotion if they were all available on the candidates YouTube page.

 

The web site page has little information about the candidate and her principles. The page primarily consists of a media release by the party Leader and marketing material about the Party. There is a small amount of biographical information of the candidate and no contact details or other relevant information is on the page.

 

 

Na Rongowhakaata Raihania (Māori Party)

Facebook: https://www.facebook.com/NaRaihania 1428 Friends. Comparison: 42 new friends.

Twitter: https://twitter.com/na_raihania 229 Tweets, 311 following, 175 followers. Comparison: 64 new Tweets, following 25 new accounts, 41 new followers.

Youtube: Still no presence

Website: http://www.maoriparty.org/index.php?pag=cms&id=201&p=ikaroa-rawhiti—na-rongowhakaata-raihania.html

 

Online summary

A steady increase of Facebook friends is positive and shows that the candidate is gaining support.

 

Not all new Twitter followers are being followed back which is questionable. Perhaps they are fake accounts or accounts that are parodies.

 

There is still no usage of LinkedIn which is peculiar in this digital age where a LinkedIn account is a digital resume. As @MaoriPanda rightly said, “this is like applying for a job without a CV”.

 

Still no usage of a YouTube account, despite there being videos and interviews of the candidate scattered all around YouTube which could be used for promotion if they were all available on the candidates YouTube page.

 

The web site page has such a long and unhelpful URL, that it would be not be easily accessed and remembered by someone wanting to go directly to the web page. The content of the page is all about campaigning and letting the reader know about the candidate and how to support the campaign.

 

 

Te Hamua Nikora (Mana)

Facebook: https://www.facebook.com/tehamua.nikora 1469 friends. Comparison: 69 new Facebook friends.

Facebook: https://www.facebook.com/tehamua

Facebook: https://www.facebook.com/shanos74

Twitter: https://twitter.com/tehamua 220 Tweets, 246 following, 332 followers. Comparison: 11 new Tweets, following 27 new Twitter accounts being followed, 47 new followers.

Youtube: http://www.youtube.com/user/tehamua Anincrease of 7 videos.

LinkedIn: Yes but still not used to advertise his election campaign

Website: No presence. Yet www.TeHamuaNikora.maori.nz is available and unlike the other candidates there is no page on the Mana web site for the candidate.

 

Online summary

A steady increase of Facebook friends is positive and shows that the candidate is gaining support.  But the candidate is duplicating efforts and creating confusion to his supporters by having multiple Facebook accounts, instead of merging them into one account. Each of the accounts have multiple people who are on all three pages, hence it is difficult to calculate how many Facebook friends he does have.

 

Not all new Twitter followers are being followed back which is questionable. Perhaps they are fake accounts or accounts that are parodies.

 

There is still no usage of LinkedIn which is peculiar in this digital age where a LinkedIn account is a digital resume. As @MaoriPanda rightly said, “this is like applying for a job without a CV”.

 

Youtube has a digi diary which is a great start to interact via the web, yet there are videos and interviews of the candidate scattered all around YouTube which could be used for promotion if they were all available on the candidates YouTube page.

 

No web site could be found, but the party link goes directly to one of the several Facebook Pages of the candidate.

 

 

Marama Davidson (Green Party)

Facebook: https://www.facebook.com/marama.davidson. 3014 friends. Comparison: An increase of 154 friends.

Twitter: https://twitter.com/MaramaDavidson 1404 Tweets, 402 following, 665 followers. Comparison: 130 new Tweets, 18 new followers, following 18 new Twitter accounts.

Youtube: http://www.youtube.com/user/awesomemama1 One video of the election.

LinkedIn: Yes but still not being used to advertise her election campaign.

Website: http://www.greens.org.nz/Ikaroa-Rawhiti

 

Online summary

A steady increase of Facebook friends is positive and shows that the candidate is gaining support.

 

Twitter followers versus new following accounts is equal. This is important as it shows the candidate is interested in the new follower. Youtube is not being used to its potential at all, yet there are videos and interviews of the candidate scattered all around YouTube which could be used for promotion if they were all available on the candidates YouTube page.

 

Still no usage of LinkedIn which is peculiar in this digital age where a LinkedIn account is a digital resume. As one @MaoriPanda rightly said, “this is like applying for a job without a CV”.

 

The web site page content of the page is all about campaigning and letting the reader know about the candidate and how to support the campaign. Direct contact information for the candidate and support staff are included as is a Blog and social media links to the candidate.

 

 

 

 

 

Disclaimer: Details accurate as of14:00 on 20-05-13 from online research. I will update any corrections provided by the candidates.
I have no professional, social, economic or direct affiliation(s) to any political parties. I am the great-great grandson of the late Sir Eruera Tirikatene; Great nephew of the late Whetu Tirikatene and first cousin of Rino Tirikatene. I am a cousin of Dora Langsbury of the Green Party via my Tipuna Motoitoi. I have a number of professional relationships with affiliates, members and supporters of at least the Māori Party, Mana, National, NZ First, Labour and Act. There may be others that I am not aware of, as I generally don’t discuss politics outside of this research.

I follow many of the Māori politicians on social media: this is not an endorsement of any of them as individuals or their parties.

I am writing this and future articles for the insight into how Māori politicians use the Internet.

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