Research has not been completed to ascertain statistics or how the second official language of New Zealand is used within domain names by individuals, companies nor government and educational facilities that have an obligation to use Māori names in the offline world. Research into the usage of te reo Māori in web page content has been completed by academia Keegan,T. (1998, 1999, 2000, 2002, 2003, 2004) .
This is the last frontier of te reo Māori to be explored and it has a major impact on all Internet users who are Māori and on the usage of te reo Māori.
It is important that research and analysis is completed into te reo Māori in Internet domain names as these names are the cyber equivalent of geographical place names, physical street names and Christian/Personal names of human beings.
All statistics were based on assistance from the Domain Name Commissioner (DNC) performing queries on the .nz Domain Name System on July 31 2013. Attempts were made to gain access to the second level part of the DNS but was denied. The alternative method was that the DNC performed the queries as a work around to the policy.
.nz authorised Registrars who offer IDN registrations
Three authorised .nz Registrars offer IDN registrations in .nz. Of the three Registrars two are boutique New Zealand companies while the third is an international company who is likely to have had IDN capabilities for other TLD’s and GTLD’s without considering the business case for IDN sales of .nz .
The low number of registrars has been attributed to the Return on Investment (ROI) to implement the technical capability to register an IDN.
It has been widely agreed that if there were a need for IDN registrations of the more popular languages such as Mandarin, Hebrew, Indian etc. that it is likely that all registrars would have IDN capability.
.nz authorised Registrars who offer .maori.nz
There are 72 .nz authorised registrars. 50 are New Zealand businesses. Of the 50 New Zealand businesses, 23 did not offer public domain name registrations. There are a number of reasons for this including marketing and Internet companies with large corporate customers who are likely to have an account manager register domains for their customers.
Of the remaining 27 .nz registrars there are 5 .nz registrars who do not sell .maori.nz.
New Zealand’s largest and most experienced domain name registrar (Domainz web reference in AP format), will not recognise a search for a .maori.nz domain. An error message is displayed stating that the domain name is invalid. Domainz is one of four companies who have 45.6% of the .nz domain names market share in July 2013 (DNC .nz Market Share – July 2013 web reference)
At the time of the introduction of .maori.nz, Domainz had the monopoly in the Domain Name market since nz was made public. Once the monopoly was removed in 2002, there was a manual process to change registrars. Domainz would have remained the largest domain registrar which in March 2003 the top 4 registrars had 83.8% of the market (DNC .nz Market Share – March 2003 web reference)
Of the 7 .nz registrars in Australia, only one offers .maori.nz. The other 6 registrars offer a selection of .nz options with .co.nz being the common one amongst all Australian registries.
The remaining 14 registrars are located in various countries in the world and only one registrar offers .maori.nz
To register a .maori.nz domain name, a registrant has a choice of 24 of 72 .nz authorised registrars and the risk of not knowing that .maori.nz is an option.
The majority of authorised .nz registrars who sell .maori.nz and who list .nz names together, place .maori.nz 7th in the list which until the introduction of .kiwi.nz in September 11 2012, .maori.nz was the 7th most popular .nz domain.
There are no price differences for a .maori.nz and any other .nz domain name. But the prices vary significantly between the registrars with one selling .nz domains for as low as $1 and another for $75 per annum.
IDN registrations by domain
120 .nz domain names out of 530, 927 .nz domain names were registered with a Māori macron.
Registered Iwi names outside of .iwi.nz
Iwi have registered 214 domain names in a multitude of domain extensions in .nz and in various other CCTLD’s and GTLD’s. .iwi.nz is still the most preferred domain name for Iwi followed by .co.nz and .maori.nz. See below for the figures.
Iwi perceptions of .iwi.nz are Survey results. There were 81 .iwi.nz registrations with 70 web sites that vary from basic information to complex membership systems. 6 of those iwi also chose to use a .maori.nz site that is redirected to their .iwi.nz web site, for branding reasons while 8 Iwi use .iwi.nz to redirect to another web site domain which is their primary address. The reason for this is the other names were registered prior to .iwi.nz criteria being made more open to all Iwi.
The 16 .iwi.nz registrants with no web site.
131 Iwi have chosen to register outside of .iwi.nz
7 Iwi names are cyber squatted and are of no concern to the Iwi involved as they have secured their branding in .iwi.nz .
3LDs that contain the word “aotearoa”
196 domain names from a total of 530, 927 .nz domain names contain the string “Aotearoa”
315 companies contain the word Aotearoa in the companies registry office database.
75 organisations in the Societies Database.
|2LD||number of occurrences of the string “Aotearoa”|
3LDs that contain the word maaori
0 Second Level Domain names contain the string “maaori”.
0 registered companies are recorded in the companies office database as containing the word Maaori.
3LDs that contain the word maori
297 .nz domain names from a total of 530, 927 .nz domain names contain the string “maori”.
95 registered companies are recorded in the companies office database as containing the word Maori.
|2LD||Number of occurrences|
Māori Language usage by “Māori Medium schools
A Māori Medium school is a school of which all Students are involved in Māori Medium Education.
There are 104 schools in this category.
51 schools using .school.nz.
4 use .ac.nz
5 have no web site.
21 schools use a 4th Level Domain subdomain with www.school.nz/
14 schools use a 4th Level Domain subdomain with www.schoozone.net.nz/
1 School uses a Facebook Page
1 School uses .org.nz
1 School uses .com
Māori Language usage by Mixed Māori language schools
Mixed Māori language in education is a school of which all students are either involved in Māori medium education or Māori language in English medium education.
There are 77 Schools in the category.
60 school use .school.nz
3 school use .ac.nz
1 school uses .co.nz
1 school uses .com
1 school does not have a web site
1 school uses .org.nz
7 schools use a 4th Level Domain subdomain with www.schoozone.net.nz/
2 school use a 4th Level Domain subdomain with www.school.nz/
1 school use a 4th Level Domain subdomain with www.schoolground.co.nz/
Māori Language usage by School with Māori medium education
School with Māori medium education is a school of which some students do Māori medium education and the rest do no Māori language in education
There are 39 Schools in the category.
35 school use .school.nz
1 school uses .ac.nz
1 school uses .co.nz
1 school uses .org.nz
1 school use a 4th Level Domain subdomain with www.school.nz/
Māori language usage per 2ld
Three domains, .cri, .mil and.parliament have no Māori words. .cri has a Māori word but is not intended to be a Māori word as it is the abbreviation of an Institure who also has a Māori name.
Total: 5318 registered Māori words in .nz